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Rome wasn’t built in a day. A successful search engine optimization plan isn’t either. The amount of tricks out there to raise your rankings in the major search engines is seemingly limitless. This article will try to hit on some of the highlights to get you on your way to the top.

Always use keyword-rich anchor text when linking to another page on your website. Use words which tell the reader what the link they’re clicking on is about, like “popular boots for 2011″ or “best wines for pairing with pork”. Google will pick up on these keywords and your page rank will increase.

A useful search engine optimization tip is to have unique meta descriptions for all pages of your site. In addition, you should have phrasing with a call to action, because this is seen under the title in many different search engines. These strategies will entice more people to your site.